Which of the following identifies the artistic and technical skills used in PSA production?

The identification of artistic and technical skills used in PSA production is best captured by creative elements. Creative elements encompass the various artistic choices made in the production process, such as visual storytelling, sound design, editing techniques, and overall aesthetic appeal. These aspects are crucial for crafting a compelling narrative that engages the audience and effectively conveys the intended message of the PSA.

Scriptwriting techniques focus specifically on the writing aspect, guiding how the message unfolds through dialogue and narrative structure. While important, scriptwriting is just one part of the overall production process and does not encompass the breadth of artistic creativity involved. Audience demographic research helps in understanding who the PSA will reach but does not pertain directly to the artistic or technical skills required in its production. Marketing strategies involve promoting the PSA once it’s created and are not part of the creative or technical skills used in the actual making of the PSA itself.