What should teams ensure regarding the target audience?

Focusing on the target audience being local and engaged is fundamental to the success of a Public Service Announcement (PSA). When the audience is local, it allows the messaging to be relevant and relatable, addressing community-specific issues that resonate with their everyday experiences. An engaged audience is more likely to take action or change behaviors as a result of the PSA, creating a more effective impact. Engaged individuals may also be more inclined to discuss and spread the message, leading to greater awareness and potential change within the community.

In contrast, having a target audience that is large and diverse could dilute the messaging, making it harder to address specific concerns effectively. Being well-informed before viewing the PSA can be beneficial, but it is not essential for the effectiveness of the message. Choosing an audience based on personal preference can lead to a lack of focus and relevance, which may not serve the goals of the PSA effectively. Thus, selecting a local and engaged audience aligns best with the objectives of a PSA.