What is the primary purpose of including video effects in a PSA?

Including video effects in a PSA primarily serves to enhance the visual storytelling quality. This improvement in storytelling is essential for catching the audience's attention and effectively delivering the intended message. Video effects can help create emotional connections, emphasize critical points, and maintain viewer engagement throughout. Enhancing the visual aspect not only makes the content more appealing but also aids in clearly conveying the message, ensuring that viewers remember the information presented. This approach is crucial in a PSA, where the goal is to inform and persuade the audience regarding a specific health or safety issue.