What is meant by the term "theme" in the context of a PSA?

The term "theme" in the context of a Public Service Announcement (PSA) refers to the central subject or message that the PSA aims to convey, along with its intended purpose. The theme encapsulates the core idea or issue being addressed, such as health awareness, safety practices, or social issues, and guides the direction of the content. It establishes what the PSA is primarily about and what it hopes to achieve—whether that is education, persuasion, or awareness-raising.

Understanding the theme is crucial for effectively communicating the message to the audience, ensuring that the visuals and narrative align with this central idea. The theme provides a framework that shapes the overall approach of the PSA, making it an essential element in the creation and evaluation of the announcement.

In contrast, aspects like style and design, target audience, or historical background, while important in their own rights, do not define the essence of what the PSA stands for or aims to communicate.