What is audience reaction in the context of a PSA?

In the context of a Public Service Announcement (PSA), audience reaction is defined as the feedback from viewers regarding the PSA. This feedback can encompass various aspects including emotional responses, understanding of the message, and overall effectiveness as perceived by the audience.

Understanding audience reaction is crucial for evaluating how well the PSA achieved its intended goals, such as raising awareness or prompting action on a particular issue. This response not only helps creators adjust future PSAs but also provides insights into public perception and engagement with the message conveyed.

The other options, while related to the broader context of a PSA, do not specifically encapsulate the concept of audience reaction. For instance, viewers' attitudes before the presentation refer to preconceived notions, while viewing statistics pertain to numerical data on how many people watched the PSA. Media coverage describes how the announcement is reported or discussed in various outlets, which is separate from direct audience feedback.