What does community engagement in the context of PSAs refer to?

Community engagement in the context of Public Service Announcements (PSAs) refers to the involvement of local audiences in PSA viewings. This engagement is crucial because it fosters a connection between the message being conveyed and the audience's experiences, cultures, and needs. When local audiences are actively involved, they are more likely to resonate with the content, understand its importance, and take action based on the PSA's message.

Involvement can include organizing community events where the PSA is showcased, facilitating discussions around its themes, or encouraging feedback from the audience. This engagement ensures that the message is not only broadcasted but also discussed and internalized by the community, leading to a greater impact on public awareness and behavior.

The other options, while they may contribute to the overall effectiveness of a PSA campaign, do not embody the core principle of community engagement. The creative use of media, distribution of flyers, and social media campaigns are all methods of spreading information but do not inherently involve the audience's participation or connection to the message in a way that drives meaningful engagement.