What aspect does "visual enhancement" refer to in a PSA?

"Visual enhancement" in the context of a Public Service Announcement (PSA) specifically refers to the use of imagery to support the message. Imagery can include photographs, graphics, animations, or any visual element that reinforces the PSA's core theme. Using effective visuals makes the message more engaging and memorable for the audience, helping to convey the intended information or emotional impact more powerfully than words alone. High-quality visuals can draw attention, create a connection, and enhance understanding, thereby making the PSA more effective in achieving its purpose of raising awareness or prompting action.

While background music can set the tone and promotional branding helps identify the source of the message, these elements do not fall under "visual enhancement." Similarly, viewer testimonials can add credibility but are primarily verbal components rather than visual aspects. Thus, the focus on imagery is what classifies it distinctly as "visual enhancement."